About Us

Welcome to the Original Margaritaville in Key West!

Right where it all began.

Tucked away on Duval Street, the Margaritaville Key West Retail Store is more than a shop, it’s a piece of paradise. This is the original home of the Margaritaville spirit, where the island attitude was born and still lives strong today.

Step inside and you’ll find more than souvenirs. You’ll find the soundtrack of Key West, the laid-back lifestyle that inspired a movement, and everything you need to take a little slice of paradise home with you.

From classic tees and beachwear to exclusive Key West collections, every piece captures the energy, color, and fun that made Margaritaville famous.

Now, you don’t have to be on island time to shop like you are. Our online store brings the Margaritaville Key West experience straight to your doorstep—easy, breezy, and just a click away.

Come for the island vibes, stay for the stories.
Because this isn’t just where Margaritaville started, it’s where it never ends.